Fermented Bunny
Brief: Create a brand identity for a start-up brewery who want to demonstrate their commitment to making a range of drinks using only fresh and organic ingredients, connect with new audiences and want to explore opportunities to sell their products through their own venues.
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Problem Statement
There aren't many healthy beers on the market with interesting and fun packaging. Most of the healthy options tend to have a very clinical look.
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Solution
I wanted to create a fun and engaging brand identity for a beer focused on health, but without the typical 'healthy' appearance. This way, more people would be encouraged to choose something that's actually good for them.
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